Every show has its roadmap to success. From the process of generating content to the metrics set to measure performance, no two podcasts take the same route. So, how does one accomplish its authenticity? Set a clear strategy of driving conversation into something that your audience will find valuable.
We were able to chat with BlueCat’s Dana Iskoldski as she shows us how she was able to take the confined topic of IT and amplify it into a community of conversations around their podcast, Network Disrupted.
Continue as Dana shares some of the most invaluable lessons that she’s learned about how to best produce a podcast and keep leadership apprised of how and why it’s successful.
Digging into Key Takeaways
For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.
Tips on Building Up Your Show 🏋🏼♀️
Okay, we can all attest that in the beginning stages of creating a podcast, we’ve all had to ask that age-old question of Who is going to host the show? Do you find someone who holds an executive position? Maybe they are just breaking into the industry? Does the individual show passion for your show’s niche? These are all great questions to ask yourself, but you need to narrow down another question first to solve the rest of the puzzle: What is my show in need of? Assess your goals for what you want to get out of your podcast and find an individual who embodies all of your requirements. The perfect host is out there, you might have to just do a bit more legwork to find them.
Going with the Flow 💨
There are many times when an interview can go astray. Maybe a question about hosting tips led into a ten-minute tangent about finding a great microphone. As a producer, you begin to panic because the host isn’t following the script. Newsflash: that’s okay. Unscripted conversations lead with authenticity, and that is what your guests are looking for when finding a show to connect with. Everyday life isn’t fueled by scripts, but with the mentality of going with the flow. Let your show push past the limits that you might have set by having a script. Instead, provide your show with a guide of pushing past your guests' and audiences' expectations.
Take Little Victories 🏆
We all want our podcast to thrive when we first launch, and sometimes we even think it’ll become an overnight success. While yes, that is a fantastic goal to have, it doesn’t happen quite that often. Instead, we don’t see our success until after a handful of episodes or even seasons later, and that’s okay. By setting little wins for your show, you will begin to feel that the hard work that you are putting in has resulted in success rather than waiting for that overnight sensation moment to arrive.
Interested in More from BlueCat?
Interested in learning more about the IT community with untraditional content? Listen to BlueCat’s Network Disrupted, hosted by Corporate Communications Manager, Dana Iskoldski.
Want to skim through Dana's episode instead of listening? Read the transcript here.
About Season 6 of The Casted Podcast
Welcome to Season 6 of the Casted podcast, where we're focusing exclusively on our own users. Why? Well, because, by becoming Casted customers, it's pretty clear how committed they are, not only to podcasting as a key piece of the future of their marketing efforts, but also to the bigger picture of how these shows fit in to their integrated marketing strategy. They're the most forward-thinking brands that are harnessing the perspectives of experts with podcasts, but they're not stopping there. They're then bringing out those interviews to be amplified across other channels. They're practicing what we preach, and we want you to hear all about what they're doing and why they're doing it, and even better, how you can do it too.
