Salesforce is doing some amazing things with their network of podcasts. And with more than two dozen shows around the globe, there's no doubt they see the value in podcasting.

Okay, but you might be thinking "this is Salesforce, how am I supposed to do what they're doing?" Well, the answer may surprise you. It's all about being resourceful and leveraging the things that you have access to and getting the highest possible return on your effort.

But don't take our word for it, hear it from the voices and minds of Salesforce's flagship show Marketing Cloudcast – Tina Rozul, Megan Collins, and Conor Wiegmann.

Digging into Key Takeaways

In each episode, we like to highlight the key takeaways from each show. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.

Thinking about why you are starting a podcast and being intentional about it 🧠

A brand podcast is not something you start on a whim. There's a lot of thought that needs to go into it. So if you're considering starting a show, one of the most important questions you need to ask yourself is what your intention is. So much time and energy goes into creating a podcast, so if you don't understand why you're doing it, is it really worth going through all of that work? By approaching your show with intent, you not only set yourself up for success, but also ensure that the content you are creating will be of value to your audience.

Paying attention to what's current and talking about things that are relevant 🗓

It's important to be intentional with your show, but equally so to make sure you are paying attention to what's going on in the world. If you're talking about things that are irrelevant, especially in uncertain and tumultuous times (did someone say 2020?), then you're missing the boat. By staying current, you can adjust your show to be more focused and topical, and provide your listeners with content that not only fits into the scope of your show but also provides them with topics that are relevant to what's happening in the world as it relates to them.

Empathizing with your audience and helping other marketers 🗣

One of the best ways to create value for your audience is to empathize with them. By focusing in on your listeners and figuring out how you can best serve them, you're able to get inside their heads and thus provide content and guidance that really resonates with them. Your podcast is a way to leverage and amplify  your voice to connect with your audience in an authentic way and help them to do what they need to do better.

Determining the vision, looking forward, and considering the future version of the podcast 💡 

If you're thinking of creating a podcast, or even just an episode, you should consider your vision for that as well as what you want the future version of that experience to be. If there's no intention or purpose behind what you're doing, it probably wont last. By putting passion and authenticity at the forefront of what you're sharing with your audience, and envisioning how their experience may look down the line, you're not only creating value for your listeners, but extending the shelf life of the content you put so much time and effort into creating.

Interested in more from Salesforce?

Check out the amazing work Salesforce is doing with their network of podcasts!

Interested in skimming through the episode instead of listening? Check out the transcript here. 

About Season 5 of The Casted Podcast

Welcome to season five of the Casted podcast, where we're focusing exclusively on our own users. Why? Well, because, by becoming Casted customers, it's pretty clear how committed they are, not only to podcasting as a key piece of the future of their marketing efforts, but also to the bigger picture of how these shows fit in to their integrated marketing strategy. They're the most forward- thinking brands that are harnessing the perspectives of experts with podcasts, but they're not stopping there. They're then bringing out those interviews to be amplified across other channels. They're practicing what we preach, and we want you to hear all about what they're doing and why they're doing it, and even better, how you can do it too.