Have you ever wanted to start a podcast but it seemed like there were too many barriers to entry? Well, our friends over at Refinery Ventures know exactly how you feel, and they have some advice on how you can tackle these challenges head on.
For this episode of The Casted Podcast, we're joined by Tim Schigel and Abby Fittes who are preparing to roll out the third season of their show, Fast Frontiers. Listen in as they reflect on what it took to get their show off the ground, the challenges that they faced along the way, and how they used process, seasons, and partners to create a recipe for success that you are going to want to emulate.
So dive in and find out how you can take a page from their book and put your thought leadership on full display.
Digging into Key Takeaways
For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.
Thought leadership and the importance of authenticity in marketing 💡
Thought leadership isn't just about being the smartest person in the room, it's about connecting with your audience and being a trusted guide as they're seeking information. And now more than ever, authenticity is a key component to that. So when you think about positioning yourself as a thought leader, start with authentic conversations that resonate with your audience and use that to fuel everything else to really connect with and provide value to them.
Abby's advice for podcasters: Make sure everyone's on the same page 📄
Anyone who has worked on a podcast knows that there are many moving parts that go into it. So for Abby, it's very important that processes are in place to make sure things run smoothly. Before each season, she has pre-launch calls with her audio engineers, content agency, and other stakeholders to discuss timelines and workflows in order to ensure episodes are ready to launch on time with supporting content. By ensuring everyone is on the same page, Abby is able to launch their show on time and provide the high-value content their audience wants.
Tim's advice for podcasters: Concentrate your production schedule 📆
Depending on the cadence of your podcast, and how many episodes you have per season, it can be challenging to not only plan and find guests for your show, but also to find the time to actually conduct interviews. What Tim has found works well for him is to set aside a certain time each month specifically for recording. By grouping his interviews together, he is able to provide a great scheduling experience for his guests, while managing his own time and schedule.
Interested in more from Refinery Ventures?
Check out the amazing work they do with their show Fast Frontiers!
Want to skim through Jared's episode instead of listening? Read the transcript here.
About Season 6 of The Casted Podcast
Welcome to season six of the Casted podcast, where we're focusing exclusively on our own users. Why? Well, because, by becoming Casted customers, it's pretty clear how committed they are, not only to podcasting as a key piece of the future of their marketing efforts, but also to the bigger picture of how these shows fit in to their integrated marketing strategy. They're the most forward- thinking brands that are harnessing the perspectives of experts with podcasts, but they're not stopping there. They're then bringing out those interviews to be amplified across other channels. They're practicing what we preach, and we want you to hear all about what they're doing and why they're doing it, and even better, how you can do it too.
