B2B Podcast Maturity Curve
You're at Stage 4! Now what?
Stage 4 is where you think beyond your podcast and growing your audience. Now you’ll use your show to grow your brand. Increase the value of every episode by wringing out your content across many channels to drive overall brand engagement. When you repurpose content into clips, embeds, transcripts, audiograms, videograms, and more, your brand builds a community, and your show fuels expansion into multiple channels as well as your content strategy.
Below we have some content just for you — created to help you achieve full Stage 4 and graduate to Stage 5. And how we can help on your journey!
Casted Features Made For Stage 4
Video & Audiograms
Take your audio game to the next level with videograms and audiograms, the dynamic duo of B2B Podcast promotion. With these innovative features, you can easily craft and share audio and video snippets, whether for social media, webpages, or even ads! And with Casted on your side, B2B podcasters can reach a wider audience and skyrocket listener engagement with just one click. But don't take our word for it, see how our friends over at Cheetah Digital are using these bite-size clips to improve targeted outreach.
Promotions
Casted’s Promotions feature allows you to create killer intros and outros without any nonsense. This nifty tool enables seamless promotion of your highlights and events and dynamically updates content on both the episode and collection levels. And if that wasn’t enough, clickable banners and CTAs on the Casted video player ensure that your audience is directed with precision and efficacy, so you can sit back, relax, and watch the magic happen.
Integrations
Seamlessly merge your favorite marketing tools with Casted, giving your team the power to access all the audio & video content and consumer data they need to execute your plan with style and swagger. From Drift to Hubspot, Marketo to Pardot, Casted has you covered. It’s time to unleash the full potential of your marketing game with Casted.
Stage 4
Content For Multichannel Expansion
Building the Foundation for Growth
PODCAST
How a Content Carousel Will Redefine Your Marketing Strategy
PODCAST
How to Maximize Your Podcast Content
PODCAST
Creating a Content Carousel for Your Podcast with OpenView’s Meg Johnson
PODCAST
Amplified Marketing Across Industries with IBM’s Stephen Hunton & Caterpillar’s Hailey Wheeler
PODCAST
From Creation to Amplification: How Drift Brought “Pipeline” to Life with Drift's Molly Sloan & Elizabeth Hilfrank
PODCAST
The Yin and Yang of Content with Terminus' Brad Beutler and Jillian MacNulty
PODCAST
How to Make Your Brand Stand Out When Others Are Idle with Rachel Downey
PODCAST
The Amplified Marketing Playbook
PLAYBOOK