We’ve all come to the conclusion that podcasting is a sweet way of connecting authentic conversations between thought leaders and our consumers. Whether we discuss niche topics or content marketing in general, our shows are the outlet that connects our listeners together to experts. But, in order to achieve that spark of conversation, you have to engage your podcast’s toolbox, which not many content marketers even know exists.
In this episode, we were given the chance to speak with Senior Marketing and Events Coordinator as well as Creator of Janes’ The World of Intelligence podcast, Joshua Wales, who has cultivated a show that shares niche information regarding government and national security to a community of listeners.
Continue as he explains the tools that one would find necessary to leverage their podcast’s uniqueness to their show’s advantage, as well as how to create your own toolbox of success.
For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.
As most of us know, without brand awareness, it can be quite difficult to grow your business. In the podcasting world, having that consumer connection not only boosts your brand’s image but makes your audience feel as though they are compelled to come back for more. So the real question is, how do we accomplish this? Start off first by finding ways that make it easy to track your listeners and support lead generation. That way you’re creating both an interesting podcast that is attracting listeners and a platform that generates customer growth.
Continuously Sharpen the Difference to Stay Ahead 🏆
In the world of marketing, content is being constantly pushed out. Honestly, it can be overwhelming for some marketers when trying to differentiate their content from others. Try the approach of sharpening the difference between your podcast and your competitors. This won't fit into a day’s work and will take you consuming as many podcasts as you can, but the payoff will be grand. After seeing what content your competitors are pushing out, you can then re-evaluate how you can differentiate your content from theirs.
Advice From Josh - Components That Can Help Enrich Content 💡
In order to make a great podcast, especially if this is the first time that you are producing one, you might have to do some digging in the toolbox to achieve high rankings. By this, we mean to take the building blocks of making a podcast and use them to elevate your consumers’ experiences. For example, key takeaways from the conversations that you have with your thought leaders can allow listeners to consume your content in bite-sized chunks. Whether they be pushed out over social media, in blog posts, in promotional videos, etc., you are wringing out valuable content that should be made into multiple platforms to promote your show.
Interested in more from Janes?
Want to hear more from Joshua as well as get a deeper look into OSINT, an Open Source Intelligence Community that focuses on sharing information with others? Tune into the newest episodes of The World of Intelligence.
Want to skim through Joshua’s episode instead of listening? Read the transcript here.
Welcome to Season 6 of the Casted podcast, where we're focusing exclusively on our own users. Why? Well, because, by becoming Casted customers, it's pretty clear how committed they are, not only to podcasting as a key piece of the future of their marketing efforts, but also to the bigger picture of how these shows fit in to their integrated marketing strategy. They're the most forward-thinking brands that are harnessing the perspectives of experts with podcasts, but they're not stopping there. They're then bringing out those interviews to be amplified across other channels. They're practicing what we preach, and we want you to hear all about what they're doing and why they're doing it, and even better, how you can do it too.