When it comes to marketing, we all have choices to make. We can stick to the status quo and do what's expected, or we can take some chances and try new things.
In an industry that's not know for being innovative, an out-of-the-box marketing approach can be risky...but sometimes those calculated risks pay off.
Listen in as Adam Blye of Rubino & Liang Wealth Partners discusses the importance of understanding and connecting with your audience, and how that leads to approaching your podcast as a way to help and educate people using the expertise your brand already has.
In each episode, we like to highlight the key takeaways from each show. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in Adam's episode.
Podcasting is the one form of content that can be consumed anywhere, anytime, while doing most anything. With this in mind, you can view your podcast as a means to meet people where they are and when they need your guidance. Thus allowing them to consume content on their own time. By focusing on the convenience of your listeners, you're not only providing the value your show has to offer, but you are able to connect with a larger audience while continuing to build your brand.
Creating connection is a key component to any good podcast. And what better way to connect with your audience then stepping into their shoes and really trying to become them? By really understanding the questions your listeners have and the things they are trying to solve for, you are able speak authentically about those topics with experts and thought leaders. This not only provides value for your audience, but humanizes your brand.
Fitting your podcast into the rest of the content you are creating for your brand 🎧
Your podcast ins't just a channel. Its content fuel. And there are so many ways that you can utilize (ahem, wring out) the content from your show. From creating blogs referencing your show, to creating audiograms to promote a specific episode on social media, you are able to create a wholistic, self-referencing content package from each episode of your podcast. This takes the heavy lifting off generating content and provides you with so many different ways to reach your audience.
If you're taking the time to develop a show for your brand, you've probably put a lot of thought into they "why" behind it. Whether it's to build awareness or generate leads, one thing we can (likely) all agree on is the importance of helping your audience. By focusing on serving your listeners and getting to know them better, you're able to connect with them in an authentic way and provide them with real value. And we can all agree that helping people is an admirable goal.
Check out the amazing work Rubino & Liang Wealth Partners is doing with their podcasts!
Interested in skimming through Mark's episode instead of listening? Check out the transcript here.
Welcome to season five of the Casted podcast, where we're focusing exclusively on our own users. Why? Well, because, by becoming Casted customers, it's pretty clear how committed they are, not only to podcasting as a key piece of the future of their marketing efforts, but also to the bigger picture of how these shows fit in to their integrated marketing strategy. They're the most forward- thinking brands that are harnessing the perspectives of experts with podcasts, but they're not stopping there. They're then bringing out those interviews to be amplified across other channels. They're practicing what we preach, and we want you to hear all about what they're doing and why they're doing it, and even better, how you can do it too.