Today, I've got not one but two guests for you to listen in and learn from. In this episode, I sit down with Stephanie Cox, VP of Sales and Marketing at Lumavate, and host of the REAL MARKETERS podcast. And with her is Michelle Lawrence, Content Marketing Specialist at Lumavate, who, among many, many other things, works her magic behind the scenes to run and wring out their show.
So Lumavate is a really great example of a show, a brand, and a team that refuses to settle for well, anything really. But definitely they refuse to settle for simply publishing their show and then moving onto the next thing in the punch list.
Listen in to hear their perspective on brand podcasting, how and why you should amplify that podcast content across other channels, and how their show has linked Lumavate with some of the biggest brands in the world.
In each episode, we like to highlight the key takeaways from each show. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in Stephanie and Michelle's episode.
Lumavate is uniquely positioned to help marketers turn crazy ideas into reality... and fast. So their brand (and podcast) needs to reflect that same attitude. That's why Stephanie and her team at Lumavate don't look at their podcast as a tool for lead generation, instead they look at it for the power it has to build their brand. Because they're able to bring their expertise to light through conversations with other marketing experts, their podcast is an opportunity to become an expert in the digital marketing space.
There's so much goodness that happens in one episode of a podcast - and that's not lost on the Lumavate team. As the Content Marketing Specialist, Michelle is excellent at taking their podcast and creating a ton of valuable content for their audience. In doing this, she's not only creating additional assets and getting more value out of every episode, but she's also extending the shelf life by having more content to continuously promote. For a single episode, Michelle can create several blog posts, 10-15 social posts, long form content, and more!
While Michelle finds tons of opportunity to wring out the Lumavate podcast, she's not in the market to create more content, she's in the market to create quality content. When you're looking at getting more value out of every podcast, there is a point of diminishing return when it comes to additional content creation. If it's not adding any value to the audience and it feels like fluff, it's probably not something you should do. Find the right balance between creating quality content and oversaturation.
One of the coolest things about the REAL MARKETERS podcast is that Lumavate doesn't just look at it as another channel or piece of content. Instead, it's a part of who Lumavate is as a brand. And that brand wants to connect and build community with marketers who want to move fast and get things done. Stephanie and her team are doing some pretty amazing things to build these relationships, including building a Slack community of marketers.
Check out the amazing work the Lumavate team is doing on the REAL MARKETERS podcast!
Interested in skimming through this episode instead of listening? Check out the transcript here.
Welcome to season five of the Casted podcast, where we're focusing exclusively on our own users. Why? Well, because, by becoming Casted customers, it's pretty clear how committed they are, not only to podcasting as a key piece of the future of their marketing efforts, but also to the bigger picture of how these shows fit in to their integrated marketing strategy. They're the most forward- thinking brands that are harnessing the perspectives of experts with podcasts, but they're not stopping there. They're then bringing out those interviews to be amplified across other channels. They're practicing what we preach, and we want you to hear all about what they're doing and why they're doing it, and even better, how you can do it too.